UK-Based Market Research and Market Entry Specialist

Conduct market research and shape market-entry and go-to-market strategies for a research project with a leading frontier AI lab. This role focuses on using qualitative and quantitative evidence to size opportunities, evaluate entry scenarios, understand consumer behavior, and translate insights into clear brand, product, and commercial recommendations.

• Perform market sizing, opportunity assessment, and competitive landscape analysis.
• Assess market-entry options and build go-to-market scenarios and recommendations.
• Analyze consumer behavior and audience segments to inform positioning and product strategy.
• Create, review, and evaluate high-quality market research deliverables and strategic scenarios.
• Work across qualitative and quantitative methods, interpreting market and consumer signals.
• Translate research findings into concise, actionable strategic and commercial recommendations.

• Minimum 5+ years of professional experience in marketing, market research, insights, or strategy roles.
• Background at marketing, research, or strategy firms, or in marketing and insights roles at consumer wearable or connected-health companies, for example Whoop, Oura, Fitbit, Garmin.
• Relevant job titles include one or more of the following:
• Market Research Analyst or Manager
• Consumer Insights Analyst, Manager, or Lead
• Market Entry or Go-to-Market Strategist
• Brand or Category Strategist
• Marketing Strategy Manager or Director
• Competitive Intelligence Analyst
• Growth or Commercial Strategist
• Marketing Analytics Lead
• Experience with one or more of these skill areas:
• Market research and consumer insights, qualitative and quantitative
• Market sizing, opportunity assessment, competitive analysis
• Market entry planning and go-to-market strategy
• Audience segmentation and consumer behavior analysis
• Brand, category, and product positioning
• Converting research into clear strategic and commercial recommendations

• Location: Remote, candidates must be based in the United Kingdom.
• Engagement type: Hourly.
• Project context: work is for a research project with a leading frontier AI lab.

• Hourly rate: 130 to 155 per hour.

• Candidates must be located in the United Kingdom and have the legal right to work in the United Kingdom.

• Submit your resume and a summary of relevant work history.
• If shortlisted, you will be invited to a short interview focused on your market research and strategy expertise.