Growth Marketing Lead

As a Growth Lead, you will spearhead innovative multi-channel marketing initiatives that drive user acquisition and brand growth. This role offers the opportunity to take ownership of demand generation strategy, optimize marketing spend, and craft compelling campaigns in a dynamic and fast-paced environment.

• Manage the entire demand marketing budget, optimizing spend and delivering clear, timely reports and budget proposals to the CMO.
• Create and execute dynamic marketing campaigns across various channels, including paid social ads, landing pages, organic content, and AI-powered SEO articles.
• Develop and maintain benchmarks to measure success and iterate on marketing initiatives.
• Ideate, script, and manage engaging video content that captures brand voice and drives results.
• Write clear, persuasive copy for ads, social posts, landing pages, and all demand generation channels.
• Collaborate with the Partnerships team to evaluate and prioritize high-impact events for attendance or sponsorship.
• Explore and coordinate out-of-home marketing experiments, including billboards, local activations, programmatic ads, podcasts, and TV commercials.

• Strong command of marketing budget management, cost optimization, and ROI analysis.
• Proven experience developing and executing multi-channel marketing campaigns.
• Exceptional copywriting and written communication skills, with attention to verbal communication as well.
• Creative ideation and execution of video content, including scripting and messaging.
• Proficiency in paid social, organic social, landing page optimization, and SEO-driven content creation.
• Experience collaborating cross-functionally, especially with partnerships or events teams.
• Self-driven, highly organized, and passionate about growth in startup environments.

• Prior experience at a high-growth startup or in a similar fast-paced environment.
• Familiarity with out-of-home marketing and innovative brand-building tactics.
• Recent graduates or candidates with 1-2 years'' relevant experience are encouraged to apply.

Full-time, remote position.

Annual salary ranges from $75,000 to $150,000.

Open to candidates with relevant experience and a passion for growth in innovative environments.